· ASO
App Store screenshot best practices, 2026 edition
What works in the App Store carousel right now — patterns from top-100 apps, the formats Apple has been pushing, and where the marginal-conversion gains have moved since 2024.
Long-form posts on the design and conversion side of App Store carousels. Updated as we ship.
What works in the App Store carousel right now — patterns from top-100 apps, the formats Apple has been pushing, and where the marginal-conversion gains have moved since 2024.
Pulling apart a single high-performing screenshot to see exactly which design decisions are doing the work.
Repeated patterns across categories — caption length, dominant colors, device-tilt direction, text placement.
A hands-on walk-through from blank canvas to App Store-ready 1320 × 2868 PNG, using Screenshotify.
The practical workflow for shipping screenshots in every locale Apple accepts — what to automate, what to review by hand.
Honest take on which performs better, when, and why the answer is more nuanced than "dark mode always wins".
Caption-writing rules that hold up across categories — length, structure, verb choice, and the captions to avoid.
Browser-native workflow for indie devs and small teams. What you skip when you skip Photoshop.
When the 30-second video pays off vs when static screenshots win. Category-by-category.
Side-by-side workflow comparison. Honest about where each one beats the other.
Choosing typography that survives the App Store renderer, scales to thumbnails, and ships in 39 locales.
Run through this before pushing screenshots to App Store Connect. Twenty checks, in order of how often they trip people up.